Essential Business Reports
Here are three essential reports that almost every business benefits from—simple, powerful, and actionable:
1. Financial Performance Report (P&L / Income Statement)
Purpose: Shows whether you're making money.
Key insights:
Revenue
Cost of goods or services
Operating expenses
Net profit (or loss)
Why it matters: Helps you understand profitability, pricing, and cost control.
2. Cash Flow Report
Purpose: Tracks money moving in and out of your business.
Key insights:
Operating cash flow
Cash in bank
Upcoming payables/receivables
Why it matters: Profit doesn't guarantee liquidity. Cash flow shows if you can actually pay bills and operate smoothly.
3. Sales & Customer Performance Report
Purpose: Shows how effectively you’re generating revenue.
Key insights:
Sales volume
Conversion rates
Customer acquisition cost
Top products/services
Customer retention metrics
Why it matters: Reveals what drives sales and where your growth opportunities are.
